Telephone: 07999956407
Ensuring You Are Fit For Sport & Fit For Life
OUR TEAM
KELLY PHIRI BSc
CLINIC FOUNDER / SPORTS MASSAGE THERAPIST
(Loughborough Massage Therapy)
Kelly is a fully insured Sports Massage Therapist, as well as being qualified in & offering acupuncture, kinesiology taping, injury assessment & diagnosis, cupping and gait analysis
With 9 years extensive experience and regular CPD, Kelly has worked with athletes of all abilities, from club level through to International and Olympic athletes, in both the UK and USA
Kelly has worked with a range of different clients, from those that do no exercise at all, to professional Olympic athletes
Having formerly been a sprinter, Kelly now enjoys Crossfit and regularly competes in events
Having founded Loughborough Massage Therapy in 2018, Kelly has grown the business, and recently brought in new therapists to create a highly qualified and knowledgeable team
Kelly is based at the Loughborough clinic, but is also available for injury assessments and rehabilitation sessions at the Sileby clinic upon request
CHARLIE BIGLEY
PHYSIOTHERAPIST
(Loughborough Injury Clinic & Sileby Massage Therapy)
Charlie graduated from Sheffield Hallam University with a BSc (Hons) in Physiotherapy and has a strong interest in musculoskeletal assessment, rehabilitation and evidence-based treatment
Alongside his university training, he holds a Level 4 Sports Massage qualification and has gained valuable experience across a range of clinical settings, working with patients presenting with musculoskeletal, respiratory and neurological conditions
Charlie believes successful rehabilitation goes beyond relieving pain. He takes a patient-centred approach, combining hands-on treatment with personalised rehabilitation programmes to help patients understand their condition, regain confidence in movement and achieve long-term results
Outside of work, Charlie is a black belt in Taekwondo and enjoys going to the gym, playing the piano and guitar, and spending time with friends and family
WILLIAM BURTON
SPORTS THERAPIST
(Loughborough Injury Clinic & Sileby Massage Therapy)
Will is a qualified Sports Therapist, having graduated from Derby University in Sports Therapy & Rehabilitation
Throughout his degree, Will has worked with a range of athletes across a number of sports. And has had several successful placements within sports teams.
Alongside his career, Will plays non league football throughout the week. Having played football for 10+ years and struggling with various injuries, he found a passion for increasing his knowledge, to use sports therapy to help other individuals and athletes recover from injury and pain.
He has a passion for helping clients stay injury free. fully fit and functional.
SIENNA ROBINSON
SPORTS MASSAGE THERAPIST
SPORTS THERAPY & REHABILITATION STUDENT
(Loughborough Injury Clinic & Sileby Massage Therapy)
Sienna is a fully qualified Sports Massage Therapist and is currently in the final year of her BSc in Sports Therapy & Rehabilitation at Loughborough University. Sienna undertakes regular CPD; recently completing her Pregnancy Massage qualification, cupping and drying needling courses
As a Great Britain swimmer, her accolades include multiple National titles, Youth records and she has also been a 2-time Youth Commonwealth Champion and Record Holder
Having suffered with multiple injuries throughout her career, this has driven her towards a particular interest in injury rehabilitation. She has a passion for helping individuals in maintaining, increasing mobility and pain-free movement, helping them to excel day to day.
Outside of swimming she loves hiking and exploring the Peak District and watching Leicester Riders play with friends on evenings
SHAUN POWNALL
SPORTS THERAPIST
(Sileby Massage Therapy)
Shaun is a Sports Therapist, qualified with a Level 5 Advanced Diploma in Sports Injury and Rehabilitation, and has been working in clinical settings since 2019. He’s also qualified in Level 3 Sports Massage and Lymphatic Drainage Massage, allowing him to adapt treatments to suit each client’s individual needs
He’s passionate about helping people recover from injuries, ease general aches and pains, and get back to doing what they love
Outside of the treatment room, Shaun is a competitive powerlifter who regularly takes to the platform - bringing his knowledge of strength and performance into his work with clients
MADDOX ROBERTS
SPORTS MASSAGE THERAPIST
SPORTS THERAPY & REHABILITATION STUDENT
(Loughborough Injury Clinic)
Maddox is a fully qualified Sports Massage Therapist, and is currently in the final year of his Sports Therapy & Rehabilitation degree at Loughborough University, where he has developed the knowledge and skills to assess, treat and rehabilitate a wide range of injuries
As an international competitive swimmer, Maddox has represented Great Britain at the World University Games, trains alongside Olympians and elite athletes and is currently British Champion. This gives him a strong understanding of the physical and mental demands of performance sport
Alongside his own sporting career, Maddox has worked as a swimming teacher and coach for a number of years, giving him experience working with people of all ages and abilities - from beginners to elite athletes
Having experienced serious injuries during important stages of his own career, Maddox understands the challenges that come with injury and rehabilitation. His goal is to help every patient recover with confidence, return to sport safely, and achieve their individual goals
You’ll see Maddox working at our clinic located at Loughborough Rugby Club, alongside also supporting Loughborough Rugby Club throughout the 2026/27 season, providing Pitchside Support